Marketing Premier League:Mar 2nd, 2013

ISME in collaboration with National Entrepreneurship Network( NEN) brings you Marketing Premiere League- MPL.

About MPL

MPL is a one of its kind national level competition open for all B-schools in India. MPL focuses on bringing out the creative marketing talent of students along with sound business logic.

About ISME

ISME is one of the top business schools located at Bangalore and has been consistently ranked among the top B schools in India. ISME’s commitment to quality and excellence has been the cornerstone for its success. ISME prides itself in the success of its Alumni and its illustrious faculty who have graduated from top international schools like CMU, Purdue, Wharton USA, Texas A&M, College Station, University of Philadelphia etc.

About the Organizers

ISME is organizing a national level inter-collegiate MPL (Marketing Premier League) competition in collaboration with NEN (National Entrepreneurship Network). NEN represents India’s largest and most dynamic community of new and future high-growth entrepreneurs, with over 70,000 members in 30 cities. It partners with over 470 top-tier academic institutes in India to help them develop vibrant entrepreneurship ecosystems on campus.

Guidelines for participation

MPL is a group event. Participants can form groups comprising of 4-6 members each.

Registration for the event should be completed by Feb 15, 2013.

Final submissions to be sent by Feb 23rd, 2013.

Acceptance notification from ISME : Feb 26th, 2013.

Details of the MPL

Each participating team will come up with a Marketing Plan specifically a service business that addresses an existing consumer need.The plan should be feasible and pragmatic with a small investment (not more than Rs. 20 lakhs). 

The business idea needs to focus on the following:

• Market/Need identification 
• Segment and Target Identification
• Communication plan
• Blue print/Implementation Strategy

Documents to be submitted are :

• 5-7 slide PowerPoint presentation 
• brand logo 
• brochure 
• print ad 
• radio ad 
• television ad 

Soft copies of the above documents need to be submitted on or before 23rd Feb, 2013 at media@isme.in. 

All documents(ppts, communication plans etc.) should be original. Materials plagiarized  will be liable for disqualification.

Each group will make a 10 minute presentation of 5-7 slides with details of their communication plan.

Market/Need identification

• Define your market by clearly specifying the need that you will be serving. 
• Ideas should be practical and should require an investment of not more than Rs. 20 lakhs. Avoid outrageous ideas that can be funded only by large MNCs. 
• Your market has to be within India. 
•  Clearly specify why your idea will work against competition? 

Segment and Target Identification 

After defining your market, specify which market segment your service addresses. 

• Specify your pricing strategy here to make it clear which segment you will be targeting and why? 
• Ensure that your service and price match well with the needs of your target segment. 

Blueprint/Implementation Strategy 
After having defined your market and target segment, you must now focus on your business idea. 

•  Produce a blue print of your service. A blueprint is an operational tool that describes the nature and the characteristics of the service interaction in enough detail to verify, implement and maintain it. 
• There is no need to provide a complete business plan including financial, operational and HR, however a clear marketing plan should be provided 

Details of the Communication Plan

Each service idea needs to be accompanied with a communication plan.This includes:

•             Brand logo
•             Print Ad
•             Brochure
•             Radio Ad
•             TV Ad

Brand logo:

Originally designed logo should be created by the groups. The logo should bring out the essence of your service offering.

Brochure:

The brochure should be not more than 4 pages printed out on A4 size sheets. The sheets need to be folded once and stapled so that the brochure looks like a book.

Print Ad: 
The Print Ad should be a one page A4 size advertisement for newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium.

Radio Ad:

The Radio ad should an audio clip that can be aired for promoting your business. Maximum duration-- 1 minute.

Television Ad: 

The TV Ad should be a video of maximum duration of 3 mins. You cannot use downloaded clips from the internet. The ads have to be shot or animated by the group using their own skills.

Note: Please include soft copies of your print ads, logos and brochures and display them after your slide presentations.

Schedule for Marketing Premier League (MPL)

09:00 AM-09:30 AM        Registration 

09:30 AM-09:40 AM        Inauguration of the Event 

09:40 AM-09:50 AM        Welcome address by Director Nitin Garg. 

09:50 AM-10.30 AM        Presentations by the participants -Batch 1   

10:30 AM-11.00 AM        Tea Break 

11:00 AM-12:30 PM        Presentations by the participants -Batch 2     
         
13:00 PM- 14:00 PM       Lunch 

14:00 PM-16:00 PM        Presentations by the participants -Batch 3        
        
16:00 PM-16: 30 PM       Tea Break 

16: 30 PM-17:30 PM       Compilation of winners list   
             
17:30 PM-17:45 PM        Distribution of Best Paper Awards  
               
17:45 PM-18:00 PM        Vote of Thanks                             

Awards and Prizes

Overall winners take home a cash prize of upto Rs. 50000/-.

Certificates will be awarded to all winners and participants.

For registration and other details contact

International School of Management Excellence

CAP 1, EOIZ, Export Promotion Industrial Park, 
Near ITPL Whitefield, Bangalore – 560066 
Landmark : Big Bazaar
Phone : 080-65391773
Fax : 080-28416767 
Web : www.isme.in 

MPL Coordinators; 

Dr. Swaroop Reddy : academics@isme.in 

Prof. Prasad M L: finance@isme.in