Details of the MPL

Each participating team will come up with a Marketing Plan specifically a service business that addresses an existing consumer need.The plan should be feasible and pragmatic with a small investment (not more than Rs. 20 lakhs). 

The business idea needs to focus on the following:

• Market/Need identification 
• Segment and Target Identification
• Communication plan
• Blue print/Implementation Strategy

Documents to be submitted are :

• 5-7 slide PowerPoint presentation 
• brand logo 
• brochure 
• print ad 
• radio ad 
• television ad 

Soft copies of the above documents need to be submitted on or before 23rd Feb, 2013 at media@isme.in. 

All documents(ppts, communication plans etc.) should be original. Materials plagiarized  will be liable for disqualification.

Each group will make a 10 minute presentation of 5-7 slides with details of their communication plan.

Market/Need identification

• Define your market by clearly specifying the need that you will be serving. 
• Ideas should be practical and should require an investment of not more than Rs. 20 lakhs. Avoid outrageous ideas that can be funded only by large MNCs. 
• Your market has to be within India. 
•  Clearly specify why your idea will work against competition? 

Segment and Target Identification 

After defining your market, specify which market segment your service addresses. 

• Specify your pricing strategy here to make it clear which segment you will be targeting and why? 
• Ensure that your service and price match well with the needs of your target segment. 

Blueprint/Implementation Strategy 
After having defined your market and target segment, you must now focus on your business idea. 

•  Produce a blue print of your service. A blueprint is an operational tool that describes the nature and the characteristics of the service interaction in enough detail to verify, implement and maintain it. 
• There is no need to provide a complete business plan including financial, operational and HR, however a clear marketing plan should be provided