Details of the Communication Plan

Each service idea needs to be accompanied with a communication plan.This includes:

•             Brand logo
•             Print Ad
•             Brochure
•             Radio Ad
•             TV Ad

Brand logo:

Originally designed logo should be created by the groups. The logo should bring out the essence of your service offering.

Brochure:

The brochure should be not more than 4 pages printed out on A4 size sheets. The sheets need to be folded once and stapled so that the brochure looks like a book.

Print Ad: 
The Print Ad should be a one page A4 size advertisement for newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium.

Radio Ad:

The Radio ad should an audio clip that can be aired for promoting your business. Maximum duration-- 1 minute.

Television Ad: 

The TV Ad should be a video of maximum duration of 3 mins. You cannot use downloaded clips from the internet. The ads have to be shot or animated by the group using their own skills.

Note: Please include soft copies of your print ads, logos and brochures and display them after your slide presentations.